General, local and sectoral public relations for a multinational company in Spain

Client

Company: Murprotec

Company Type: Multinational with presence in 8 countries

Industry: Architecture and Construction

Solution: Definitive treatment against humidity

Location: Iberian Peninsula and Balearic Islands

The Project

Media relations, press releases, and interviews
Content creation
Sponsorship management and collaboration with institutions
Internal communication
Ongoing communication service

Starting Point and Needs

In today’s business environment, corporate communications is the fundamental pillar that supports a company’s image and reputation. It is not only about communicating messages, but also about establishing a solid and transparent link with all stakeholders, both internal and external. The challenge for a company with a product for the architecture and construction sector to have an impact at a general level, in local and sectoral media, is achieved by creating unique content that adds value.

Murprotec, a leading European multinational in the field of definitive treatments against structural humidity and indoor air quality, fully understands the necessity and importance of this communication. That is why it has trusted Zinkup for years to develop its planning, strategy, and execution.

Murprotec’s Challenges:

To give visibility to its services to architects, builders and renovation companies.
Increase media visibility through attractive, novel and interesting communications.
Use innovation and creativity to find new ways to position the brand as a leader in the sector in Spain and strengthen its leadership.
Position its spokespeople as industry leaders and opinion makers.
Make the company known in other sectors to attract potential customers.
Deliver key messages and unified communications from the company’s various offices.

Zinkup Communication Service

The main value that Zinkup brings to Murprotec is the unification of all its communication and public relations, coupled with the creativity to achieve high visibility and recognition for its product. From events and corporate communications to product themes, sponsorship management, collaborations, and internal communications, Zinkup’s consulting and advisory covers all the company’s needs, becoming an essential part of its team.

Here are some of the many projects that show the variety of actions taken:

Key messages and keywords for communications

Presenting a differentiated definition of the product or service is essential to capture the attention of the target audience and communicate its value. These key messages are reflected in all communications developed by Zinkup: press releases, interviews, articles, briefings, and all internal and external communications, whether local or national.

Sponsorship management and cooperation with associations and institutions in the field of architecture and construction

Coordination of joint communication actions with major institutions in different sectors, such as ANERR (Spanish National Association for Rehabilitation and Reforms), Hispania Nostra (National Association for the Conservation of Spanish Historical Heritage), Cáritas Diocesana Española, among others.

Developing innovative communication proposals to attract media attention and the necessary actions to implement them

For example, the study conducted with CSIC on Murprotec’s ventilation system to combat radon gas. All arrangements were made to connect both organizations, and the rigorous communication was meticulously planned.

Another example is the indoor air quality study at La Salle – La Paloma School, where Zinkup coordinated the media launch of the project, which adapted the ventilation regulations required in educational centers during the pandemic. This project received high-quality coverage both in audiovisual media (Antena 3, Telemadrid, Cadena Ser, and Onda Cero) and in print (El Mundo).

Ongoing media relations

Zinkup maintains ongoing contact with key media outlets to stay “top of mind”, respond to requests, and proactively create content.

Strategic actions for regional and local media presence, bringing services closer to small populations and fostering brand proximity

An example of an action carried out is the project “Por Mil Años Más” with the platform “Vente a Vivir a un Pueblo”, which has allowed Murprotec’s services to be brought closer to small towns, thus transmitting the closeness of the brand.

A project that has succeeded in developing institutional links with the representatives of the Town Councils of the regions of Asturias, Cantabria, Salamanca, Toledo, Castellón, Lleida, and Andalusia, and has obtained excellent regional coverage in the main regional media.

Murprotec’s success story demonstrates the importance of strategic and creative communications to stand out in a B2B market. Thanks to a solid collaboration, Murprotec has not only increased its visibility among end users and key players in the architecture and construction sector, but has also positioned itself as a national leader. From proposing key messages to managing sponsorships and collaborations, Zinkup is the ideal partner to integrate Murprotec’s communication needs into a comprehensive approach.

"I have had the pleasure of collaborating with Zinkup, an exceptional company in the field of communication, and I could not be more satisfied with the results. What truly sets Zinkup apart is their dedication to providing effective and customized communication solutions for each client. I highly recommend Zinkup to any company looking to elevate their communication to the next level."

Miguel Ángel López

CEO of Murprotec