Company: ARKANCE Spain and Portugal (Formerly Asidek)
Company Type: Multinational
Industry: Architecture, Construction, Engineering, and Industry
Services: Services, solutions, and products for the entire project lifecycle
Location: Spain and Portugal
Regular blog posts featuring product comparisons and updates, market trends, interviews, among others.
Creation of SEO-optimized blog content, based on trend and competitor analysis, aimed at positioning ARKANCE as a sector leader.
ARKANCE (formerly Asidek), faced the challenge of improving its search engine presence and increasing interaction with potential and existing clients in Spain and Portugal. To tackle these challenges, Zinkup implemented a content strategy with two main objectives: First, to attract the target audience through Google searches; and second, to maintain an ongoing and effective dialogue with the existing customer and lead database through various digital channels.
Zinkup, together with Asidek’s (now ARKANCE) marketing team, designed a comprehensive strategy focused on the monthly creation of high-quality blog content tailored to the needs and interests of the architecture, Engineering, Construction, and Industry sectors. This strategy contained various content formats, including articles, comparative studies, expert interviews, and trend analyses, among others. The key to this strategy was a dual approach: improving SEO positioning to attract organic traffic and strengthening relationships with clients through recurring communications such as newsletters and social media updates.
Content planning was carried out over a one-year period with monthly recurrence that covered both the SEO content strategy and the strategy aimed at providing news of interest to the current audience. Monthly reviews and adjustments were also made to the plan to adapt to emerging trends and changes in search trends. This dynamic approach allowed Asidek to maintain a relevant and visible presence in a highly competitive market. Additionally, each piece of content was designed to encourage interaction, with clear and effective Calls to Action (CTAs) at the end of each article, and meticulous optimization of titles and metadata to maximize SEO.
These are some of the results achieved in 12 months after implementing this content marketing and SEO positioning strategy, led by Asidek’s (now ARKANCE) marketing management:
Sustained Traffic Growth: Blog sessions from Spain increased by 48%.
Impact on Overall Site Traffic: Sessions generated by the blog significantly increased, accounting for 16% of all page views and 33% of all sessions on Asidek’s website, surpassing the set goals.
SEO Efficiency: The effectiveness of the SEO strategy was reflected in the fact that 71% of blog sessions came from organic searches, demonstrating great utilization of SEO techniques applied.
High-Performance Content: Specific posts, such as those related to product updates and comparisons, were some of the most visited, indicating a very positive response to technically advanced and relevant content for the target audience.
Leadership Content: Interviews with industry leaders, articles on product design and architecture trends, and success stories have supported Asidek’s positioning strategy, establishing it as a reference for the AEC and Manufacturing sectors.
The partnership between Asidek and Zinkup has proven to be highly successful. This collaboration has not only improved Asidek’s online presence and client interaction but has also set a precedent for the company to continue growing in the online environment. The results speak for themselves, showing the positive impact of a well-planned and executed content strategy.
Zinkup can help you with your content strategy and SEO improvement.
MADRID | DONOSTIA-SAN SEBASTIÁN
Zinkup takes digital marketing and communications to the next level. With over 60 success stories in innovative companies and startups like yours, we are ready to achieve your goals.
