Company: BOTECH
Company Type: Multinational
Sector: Ciberseguridad
Solution: Fraud prevention, cyber intelligence, and regulatory compliance
Ubicación: Madrid, Spain, with offices in Miami, USA; Sao Paulo, Brazil; Mexico City, Mexico; and Santiago, Chile
BOTECH, an internationally recognized company in fraud prevention, cyber intelligence, and regulatory compliance, has decided to expand into Latin America to establish and strengthen its presence in this new market. The B2B cybersecurity firm operates across sectors such as finance, e-commerce, fintech, among others.
One of their main objectives was to introduce themselves in this new market, establish themselves as leaders in the sector, and generate leads while continuing their growth in the Spanish market. To achieve this, Zinkup, their marketing and communications agency for the past seven years, developed a strategic plan that combined various actions.
To meet BOTECH’s objectives, Zinkup implemented a marketing and communication strategy that included branding and positioning activities, media relations in Latin America, participation in relevant local events, online advertising campaigns, and social media posts, among others.
Communication and public relations are crucial for expanding audience reach and introducing a new business in Latin America. Tailoring our communication strategies to meet local needs and cultures in each country was essential. Through smart communication strategies, we connected with local media, influencers, and key figures, creating a powerful network. Public relations efforts not only increased our client’s visibility and credibility but also facilitated strategic alliances and unique opportunities, including participation in the most relevant local industry events. In such a diverse and dynamic market, effective communication management is key to gaining the trust of the Latin American audience and generating business opportunities in these new target countries.
Launching Google Ads campaigns successfully attracted quality traffic to BOTECH’s website and generated qualified leads. The goal of these Google advertising campaigns (search and display) was to increase the company’s visibility in their target expansion markets and enhance their online presence by positioning them at the top of search results for their services.
From its offices in Madrid, Zinkup organized and coordinated BOTECH’s participation in significant in-person events in Mexico, such as the Foros Copayment held in Monterrey and Mexico City. Zinkup managed all logistical aspects, including creative design, promotional materials, booth rental, etc. The company’s involvement in these events achieved the following objectives:
Planning LinkedIn content based on value-added, high-quality materials is essential for increasing follower count, boosting engagement, and positioning the company’s team as industry authorities and thought leaders.
To attract the Latin American community, tailored content was created to meet their needs and interests, often featuring endorsements from local personalities or third parties to validate BOTECH’s service quality. Content shared on this premier corporate platform includes local market news updates, blog posts, custom videos, carousels, interviews, and opinion articles published in media outlets.
This combination of strategies has established BOTECH as a leading company in Latin America, providing fraud protection, intelligence, and regulatory compliance expertise to clients.
These outcomes affirm Zinkup as a strategic marketing and communications partner for BOTECH, supporting their expansion and growth across Latin America.
MADRID | DONOSTIA-SAN SEBASTIÁN
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